About Us

Data on a mission.

Dathic stands for Data & Tech for Communities.

We’re Daniel & Laura and in 2021 we founded Dathic with a Mission: Ensure the broad diversity of US consumers is valued and authentically served by the brands they love.

The “mainstream market” that brands are used to serve is shrinking as, in the last decade, 100% of the US population growth came from the diverse population, mostly Hispanic, Asian, and multicultural communities. With over 15 years of experience in data science, software development, consulting for CPGs, and community work, we're excited to help growing consumer brands understand, connect and grow with their broad diversity of superfans.

Enriching people’s lives by harnessing the power of data and technology

Built on quality
Billons of data points, with robust algorithms and tech intentionally designed for emerging and growing brands.
Powered by AI
Our solutions are designed to turbocharge your growth efforts by understanding your brand's data, provide actionable insights through machine learning models.
Driven by shared successes
Dathic works hand-in-hand with each client to understand their business and translate data into business outputs.  When you win, we win.

The Dathic team

Laura Rocha

Co-founder and CEO
Laura holds a master's of Public Administration from New York University and a Law degree from her native Colombia. She has worked as a consultant for CPG companies, government agencies, and not-for-profits by implementing technology and innovation to serve communities better.

José Daniel Ramirez

Co-founder and CTO
José Daniel holds a Masters in Computer and Data Science from Columbia University. He has worked passionately to develop and implement machine learning models in the financial sector and apply technology to solve social issues in various communities. Working as Chief Technology Officer for more than 12 years, he has helped governments and companies prosper using automation and artificial intelligence. One of his creations earned him the recognition of Social Innovator Under 35 by MIT.

Santiago Alvarez

Software Engineer
Santiago is a software engineer specializing in front-end development. His experience includes serverless infrastructure working with mobile and web technologies. His passion is building the best user experience and beautiful UI.

Juan Jose Giraldo

Software Engineer
Juan Jose is a developer with experience as a data engineer and backend developer. His experience in the industry gives him a special appreciation for making data useful for businesses to grow.

Innovation is in our roots

We started at NYU's Entrepreneurial Institute, have received lots of support from big innovators like Google for Startups and PepsiCo and have been featured in Forbes and various publications.

Our commitment to creating the best and valuable tech has been backed by leading venture capital firms and various future-thinking angel investors.

Let's find your brand's next superfans.